The stimulus factor

How to stimulate, motivate and energize everyone you know including your customers, your employees and yourself

This exciting book presents the essential theory and practice of motivation for the new millennium. Based on research interviews with just under 1,000 people from call centre staff to Sir Richard Branson, from taxi drivers to Howard Shelley the international concert pianist the book reveals the clusters of key stimuli which have an impact on people's motivation. Written in a highly readable way the book presents the practical steps needed to spark an individual's motivation, to change an organization, to communicate effectively as well as those needed to stimulate customers to buy from you.

CONTENTS

1. The stimulus factor at work

2. The nature of a stimulus

3. The clusters of motivational stimuli

4. The stimulus factor and motivation

5. The stimulated self

6. The stimulus of leadership

7. A stimulus for change

8. The stimulus of new language

9. The stimulus of imagination

10. A stimulus for customers

Published in London by FT Prentice Hall